NAKED infusions gourmet organic salsa and chips are sporting a new look. The redesigned labels draw attention to what makes the company’s products unique – infusions. Five of the eight varieties of NAKED infusions salsa are infused with surprising flavors: Rustic Blue Cheese, Oaxaca White Chocolate, California Burnt Sage, Fire Roasted Garlic and Black Silk Espresso.
NAKED infusions founder Selene Kepila explained, “We bring two things to the table: fresh taste and unusual, infused flavors. Our salsa tastes so fresh and delicious that anyone who tries it wants more. The redesigned label highlights that we’re also an infusions company. We want to pique people’s curiosity so that they’ll give us a try.”
The lighter background better conveys a sense of nakedness – the company’s signature lack of preservatives, gluten, GMOs and additives. “Our products are as healthy as they are delicious, so we wanted the new label to communicate that,” Kepila said. The black banner makes the word, “infusions,” pop out at the viewer, and the colored bands that indicate the flavor are brighter than before.
The new NAKED infusions labels include logos that indicate that the products are certified organic, and Non-GMO Project Verified. The salsa labels also indicate the flavor’s heat level more prominently than the old label. All infused varieties of NAKED infusions salsa feature Medium heat. NAKED infusions Signature Ripe Tomato salsa comes in Mild, Medium and Extra Hot varieties. All NAKED infusions products are gluten-free, and certification is pending.
Kepila believes that consumers have a right to know what’s in their food. The organic and Non-GMO Project logos make it easy for shoppers to know what is and isn’t in NAKED infusions gourmet salsa. Ingredients are listed on the company’s website for the convenience of online shoppers. Kepila has even answered questions about specific herbs and spices on Twitter to help customers with food sensitivities.
NAKED infusions organic salsa comes in 16-ounce jars and 4-ounce jars. NAKED infusions kosher, gluten-free white corn tortilla chips come in 5-ounce and 14-ounce bags. NAKED infusions gourmet salsa is available in stores in 35 states, while NAKED infusions chips are available in select stores. Both products are available online as well.
Kepila achieved the fresh, clean flavor of NAKED infusions salsa by omitting sugar, onions and vinegar. Her first introduction to salsa was as a child growing up on a Kansas farm. The migrant farm workers she knew would make salsa from the farm fresh ingredients on hand. Later, she spent two years recreating the kind of salsa she grew up on. Her world travels inspired the infused flavors.
Although Midwesterners are known to prefer mild salsa, Kepila doesn’t shy away from heat. NAKED infusions Extra Hot Signature Ripe Tomato salsa is hot enough to satisfy the most demanding hot salsa fans.
NAKED infusions organic salsa is a smooth, restaurant style salsa, ideal for use in recipes – including drinks. Kepila created a recipe book called Getting NAKED in the Kitchen that is available online.