Everyone at NAKED Infusions is extra excited that our products are now available in nine Whole Foods locations in California. With more coming soon. But it's more than just the thrill that comes with growing a business and carrying out our plans for world domination.
We get excited any time we get a chance to make NAKED Infusions salsas and chips available in new locations. Yay us! We know our salsas are fresh-tasting and delicious, but we still love it when other people agree with us. And we love knowing that so many more people will get a chance to enjoy the tasty fruits of our labors.
But when we brought our salsa to Whole Foods, they had just about had it with jarred salsas. They were poised to stop carrying them entirely, and only offer freshly made salsa.
And who can blame them? How many times have you decided to try a new brand of salsa only to discover that it tastes vinegary, bland and just like every other jarred salsa your supermarket carries? You think that maybe this brand will be different because the label looked interesting. But then you got it home and discovered that the actual salsa? Not so much. No one wants to eat salsa that tastes like disappointment and kudos to any supermarket that thinks their customers deserve better.
If you live in California, land of plentiful fresh produce (and where we're based) then you can make or buy fresh salsa year round. But if you live anywhere else, then it's difficult to find the perfect tomato, even at the peak of the season. So are you doomed? Doomed to disappointing salsa? We're living in the future. We've got little computers that fit in our pockets. We can pause live television. Is building a greenhouse in your backyard really the only way to have great salsa?
Nope. Because NAKED Infusions is jarred salsa that tastes like you bought it fresh from the farm. When Whole Foods tasted NAKED Infusions salsa, they started to rethink their stance on jarred salsas. We showed them that it's possible to make a jarred salsa that's complex and interesting and everything a fresh salsa could be. And they've decided to keep jarred salsas in their stores, including ours.
So yay us! And yay for rich, clean flavor. No one needs to sacrifice taste in the name of convenience. Because NAKED Infusions is salsa as it should be.